by Denise Olivares-Molina | Jul 20, 2026 | Advice for Buyers and Sellers, Advice for Homeowners, Advice for Sellers, Affordability, For Sellers, Home Prices, Home Selling Strategy, Home value, Housing Market, Housing Market Insights, Housing Market Updates, Pricing Strategy, Seller, Sellers, Selling A Home, Selling Myths, Selling Tips, Weekly
If you’ve been thinking about selling, you’ve probably seen plenty of headlines suggesting buyers have just about disappeared. But there’s a big difference between a slow market and a stalled one.
Yes, mortgage rates are still higher than most people would like. Homes aren’t selling as fast as they were. And every week seems to bring another headline about buyers sitting on the sidelines. But here’s what you haven’t heard.
Despite everything going on, buyer demand has been remarkably resilient.
In fact, more sellers are getting to put up the “pending sale” sign now than during the last two years. What’s even more surprising is that they’re doing it at a time of year when activity usually starts to slow down.
And if you’re thinking about selling, that’s a trend worth paying attention to.
Buyers Are More Active Than You Think
One of the best ways to measure buyer demand is by looking at pending home sales. Those are homes that have gone under contract but haven’t closed yet. Think of them as a real-time pulse check on the market and whether buyers are still buying.
HousingWire Data shows more homes are going under contract than at the same time the past 2 years (see graph below):
While it may come as a surprise, the numbers speak for themselves. It doesn’t mean buyers are everywhere, but it does mean they’re still active right now. And even if this ebbs and flows a bit in the weeks ahead, right now we’re still ahead of where we’ve been lately. That’s encouraging news if you’re thinking about selling because it tells us something important…
People haven’t stopped buying homes. Serious buyers are still making moves.
And a lot of these people are buying because they decided they can’t keep waiting. Whether it’s a growing family, a new job, retirement, or simply wanting a different home, life keeps moving… even when mortgage rates stay higher than we’d like. As Lawrence Yun, Chief Economist at the National Association of Realtors (NAR), explains:
“A late spring buyer rush—even with mortgage rates not budging—is an indication of pent-up housing demand and consumers’ acceptance of above-6% mortgage rates as the new normal.”
So, if you’ve been worried no one’s buying, this data should give you some confidence. Today’s buyers aren’t just casually browsing open houses on a Sunday afternoon, they’ve spent months waiting for rates to improve and now they realize they can’t wait anymore.
That means they have a purposeand a timeline. And that’s exactly the kind of motivated buyer you want to work with.
What This Means for Your Sale
Does that mean every house will sell instantly? No.
Today’s market is more balanced than it was a few years ago. So, you can’t just price your house however you want or skip preparing it for the market.
Now buyers have choices, and they’re willing to wait for the right home at the right price. But sellers who understand today’s market (and price and position their homes right) are still finding success. Because the idea that “no one’s buying right now” just isn’t supported by the data.
The buyers are there.
The opportunity is there.
The key is having the right strategy to capture it.
Bottom Line
This year’s housing market may be moving slower than many of us hoped. But, buyer demand is more resilient than the headlines suggest.
If you’re wondering whether there are enough buyers for your house, let’s connect. I’ll show you what’s happening in our local market and build a strategy that helps you take advantage of the momentum that’s already here.
Thank You For Reading
Denise Olivares-Molina
by Denise Olivares-Molina | Jun 15, 2026 | Advice for Sellers, Cost-Saving Tips, Costs, For Sellers, Pricing, Pricing Strategy, Real Estate Finances, Seller, Sellers, Selling A Home, Selling Myths, Selling Tips, Tips for Sellers, Weekly
A few years ago, sellers could get away with saying “no” to just about everything.
No repairs.
No concessions.
No negotiation.
If buyers wanted the house, they pretty much had to take it on the seller’s terms. But now that inventory’s grown, negotiations are becoming a normal part of the process again.
That’s why one of the most important things sellers need to understand right now is this:
The goal isn’t to “win” every negotiation.
Sometimes, it’s worth meeting buyers where they are to get a deal done, fast. One example? Helping with a buyer’s closing costs.
Let’s break that down, so you know what to expect if it comes up in your sale.
What Are Buyer Closing Costs?
Closing costs are the extra expenses buyers pay on top of their down payment when they purchase a home. Freddie Mac gives some examples:
Typically, buyer closing costs range from about 2% to 5% of the home’s purchase price. So, on the typical $400,000 home, that could mean anywhere from $8,000 to $20,000 out of pocket.
And in today’s affordability-challenged market, that upfront cash can be a major hurdle for some buyers – even if they can comfortably afford the monthly mortgage payment itself.
That’s why more people are asking sellers for help.
And More Sellers Are Saying “Yes”
According to the latest data from Zillow, 67% of sellers reported paying some or all of the buyer’s closing costs in 2025 (see chart below):
Now, that doesn’t mean every seller is doing it. And it definitely doesn’t mean every seller should. But it does show how common concessions have become as the market has shifted. And that’s important for you to know.
When Paying Closing Costs May Make Sense
This is where many sellers get stuck. They hear “help with closing costs” and immediately think: “Why should I pay for their expenses?”
But that’s not always the right way to look at it. You’ve got to consider who has the leverage in today’s market.
Redfin data shows there are more sellers than buyers active today. And that shifts the market dynamics (see graph below):
That doesn’t mean every market favors buyers. Far from it. In some areas, homes are still selling quickly and sellers have plenty of leverage. But in others, buyers have more room to negotiate than they’ve had in years.
That’s why local market conditions matter so much when you make your decision.
For example, helping with closing costs may be worth considering if:
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There are a lot of homes for sale in your area
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Your house has been sitting on the market longer than expected
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You’ve had showings, but no offers
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You’re motivated to move quickly
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Or you’re trying to keep a deal together during negotiations
After all, if it’s the thing that helps bring a serious buyer across the finish line, it could be well worth it.
Other Concessions You Could Offer Instead
Just remember, being flexible doesn’t mean saying “yes” to every request. It means understanding which compromises actually help you accomplish your goals. Because there are always alternatives.
Redfin suggests considering other concessions if you’re not interested in helping with closing costs, like:
The right answer depends on what buyers in your market are asking for and what matters most to you. That’s exactly why working with an experienced local agent is so important.
Bottom Line
The sellers having the most success today are the ones who understand the market has changed and are adapting to meet it where it is.
Sometimes that means negotiating on closing costs. Sometimes it means offering something else. The key is knowing which concessions are worth it for our local market.
If you’re wondering what’s normal in our area, what’s worth negotiating, and where it makes sense to stand firm, let’s connect.
Thank You For Reading
Denise Olivares-Molina
